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Amaro Today
Amarotoday is the leading editorial platform dedicated to Italian bitter culture. Founded in 2021 from a genuine obsession with amaro — not the product itself, but what it represents: ritual, slowness, complexity.
An international community of bitter culture enthusiasts.
The glass you wait for, not the one you consume. We tell the stories of Italian amaro the way they deserve to be told.
Not as digestivi to end a meal, but as symbols of a lifestyle, an aesthetic, and a distinctly Italian way of being in the world. Our editorial voice draws from the worlds of magazine, fashion and hospitality — curated, cinematic, sophisticated but never elitist.
Today, Amarotoday is an international editorial magazine covering:
— Producers & distilleries across all 20 Italian regions
— The bars and bartenders redefining the aperitivo culture
— Cocktail culture, recipes and the stories behind them
— Italian lifestyle, design and the rituals of bitter drinking We work with craft distilleries, established brands and hospitality partners to create editorial content that builds genuine cultural relevance — not advertising.
Our partnerships are designed to tell authentic stories that connect products to a new generation of consumers who care about craft, territory and meaning. 400+ products covered. 70+ producer interviews. An international community of bitter culture enthusiasts.
The goal is not simply to promote Italian amaro.
The goal is to define its contemporary culture.
🌐 amarotoday.com 📩 info@amarotoday.com
